Mike Le, a member of the Genre Hacks group on facebook, posted a classic pitch story, which I'm reposting here for all to enjoy. Mikes own blog, entertainingly written as an ongoing comic, can be found here.
They Can't Hear Your Pitch If They're Not Awake:
I pitched to an agent at CAA awhile back. He had some director clients I was looking to attach to a pair of my projects. It was my job to get him interested.
The agent was on the phone at his desk when his assistant maneuvered me into his office. I sat down on the couch as the agent lifted his finger, gesturing for me to be patient with him as he said into his head-set, "...I know I'm being vague, but you gotta over-look his diva-like tendencies. It's a job, it's good money, and you'll be working for the rest of the year, know what I mean? Sure, sure, there are horror stories, but people still want to work with him, and so should you. It's only to your benefit, know what I mean?"
As the agent kept his focus on the phone call, I took a mental catalog of his desk and noticed two large empty Starbucks cups by his computer.
The agent yawned as he continued speaking into his headset, "...you gotta think long term, know what I mean? His cache is only going to rise after the summer. What's good for him is good for you. Listen, I got a 4 0'clock sitting in my office. Call me if you have any other concerns, which you shouldn't. Bye."
The agent hangs up the phone and yawns again. How weird, I thought. I've been in the office barely 5 minutes and he's yawned twice, and his body language seemed very low energy. I guess it is late in the afternoon, and agents do have long days.
The agent gets up and introduces himself. He joins me on the couch. We jump right to it and I pitch the first project. Every writer thinks they're good in the room, and I am no exception. But I couldn't help but notice by the time I was half way done with the pitch, the agent has yawned three more times and his eyes were kind of glazed. It was frustrating -- I could tell he was only registering a fraction of what I was saying. As I continued to pitch, I saw behind him were 2 framed photos. One photo was that of him and a girl in a loving embrace (most likely his wife). The second framed picture was that of a new born infant.
I started to connect the dots. New baby, not much sleep. Coffee may have helped earlier, but now he's crashing. He's in no state to hear a pitch. I was f-cked. This was the worst condition to pitch in. But I would be damn if I was going down like this.
"Get up," I said.
The agent looked at me with surprise and went, "Huh?"
I stood up and repeated, "Get up."
A pause. Then hesitantly, the agent followed and got to his feet.
"It's an old family remedy," I said. "Just do what I do and I promise you won't yawn for the rest of the day."
I backed myself completely against the wall. He did the same against the wall across from me.
"Keep your feet as close to the wall as possible," I said, "Then lean forward as far as you can without falling over."
I bent over and the agent did the same, but not after almost tumbling over first. His assistant looked on from his desk, wondering what the hell we were doing.
"Now take 3 deep breaths," I said, "But on the third breath, hold it in for 10 seconds." I did exactly that, and he imitated my every move.
Once we exhaled on the third breath and straightened up, I told him, "Now shake your hands, then clap them together very loudly 3 times, because when you clap your hands it sends electrical impulses through your arms to your spine, which stimulates the brain." Simultaneously, we did exactly that -- CLAP! CLAP! CLAP! By now, other startled assistants were looking into the office.
"How do you feel?" I asked.
A pause, then the agent said, "I feel a lot more awake now. That was great."
"It never fails," I said, "Something my mother taught me."
Now, here's the thing: This technique was not an old family remedy. It was something I just made up on the spot. I had to do something to break him out of his daze and shake him up. All that mumbo jumbo science I was spouting was bogus. At the very least, I knew the blood rushing to his head when he was bent over would temporarily clear his mind. I didn't care if he would stop yawning for the rest of the day, I just wanted him to stop yawning for the next ten minutes. If he believed it worked, it was good enough for me. But I wasn't quite done yet.
I asked him how he got into the business. If it's one thing I've learned about Hollywood, is that people always wake up when they get an opportunity to talk about themselves. He told me his story, how he worked his way through the mailroom, 4 years at the desk, blah blah blah.
Finally, he was awake. I remained standing and quickly jumped into the second pitch before he could sit down himself (having him on his feet keeps him alert). His body language has changed. His shoulders were perked, his eyes more wide, he seemed focused on my words.
By the end of it, he gave me a long list of his directors who he thinks would be perfect for the project. He really sparked to my pitch. We shook hands, and I left the office.
I took my parking ticket to the assistant's desk.
"Do I need to validate?" I asked.
"No, it's complimentary here," he said, but then asked. "What were you guys doing in there?"
I smiled and said, "Making movies."